100% Vegan Plant-powered formulas
Cruelty-Free Never tested on animals
16 Free Standard No sulfates or parabens
Carbon Neutral Certified by SGS
100% Green Energy RE100 committed
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non-toxic · plant-based · hair + body care

Award-winning formulas made from agricultural waste, powered by nature, and kind to the planet.

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Our Story

Together Greener — It's O'right

Since 2006, O'right has been on a mission to create the greenest beauty products on earth. The "O" in O'right symbolizes the beautiful earth we live on — and every product we make is designed to protect it.

From Asia's first GMP-certified green cosmetics factory to carbon neutral operations verified by SGS, we prove that beauty and sustainability can coexist.

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4 yrs
Consecutive carbon neutral verified by SGS
40+
Countries and regions worldwide
7K+
Professional salon partners globally
16
High-risk substances excluded from all products
Why O'right

Our Green Promise

16 Free Standard

Every product rejects 16 high-risk substances including formaldehyde, phthalates, sulfates, and parabens.

100% PCR Packaging

All shampoo and body wash bottles use post-consumer recycled plastic, keeping millions of bottles from the ocean.

100% Green Energy

Production powered entirely by renewable energy since 2023 — solar, wind, and certified green electricity.

Vegan & Cruelty-Free

100% plant-based ingredients with zero animal testing. Certified vegan, gluten-free, and non-GMO.

Carbon Neutral

Four consecutive years of verified carbon neutrality across the entire product lifecycle.

Award-Winning

Red Dot Best of the Best, Reuters Global Award, and 200+ international honours.

Beauty That's Good for the Planet

Visit us at centralwOrld, Floor 2, Eden Zone — or shop online and experience the world's greenest beauty.

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